First-ever Radio One/St. Jude Radiothon reached listeners in nine cities across the United States
MEMPHIS, Tenn., April 10 /PRNewswire-USNewswire/ -- The Yolanda Adams Morning Show and nine Radio One gospel radio stations raised $1,015,773 during the first-ever Radio One/St. Jude Radiothon on Thursday, April 3, 2008, benefiting St. Jude Children's Research Hospital(R). Broadcasted in nine cities across the United States, the national fundraiser helped raise awareness for St. Jude and its mission of finding cures and saving children who are battling catastrophic diseases such as cancer, sickle cell disease and pediatric HIV/AIDS.
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The live broadcast of the Radio One/St. Jude Radiothon began during the Yolanda Adams Morning Show. At the conclusion of the show, the affiliate markets continued the radiothon into the early evening through the commitment of local on-air personalities. The nine participating Radio One affiliate stations are located in Houston, Tex.; Atlanta, Ga.; Raleigh and Charlotte, N.C.; Cleveland, Ohio; Richmond, Va.; Philadelphia, Pa.; Indianapolis, Ind. and Washington, D.C. Listeners in these markets were encouraged to donate to St. Jude during broadcast hours by telephone or by logging onto www.radiocaresforstjude.org.
Several celebrities around the country volunteered during the national radiothon by answering phones and taking pledges. Participating celebrities included gospel artists Dottie Peoples, Richard Smallwood and Norman Hutchins, NFL Washington Redskins' Chris Samuels and WNBA Washington Mystics' Bernice Mosby.
"St. Jude is deeply grateful of the commitment made by Yolanda Adams and each of the participating Radio One stations that made this epic fundraising event possible," said John P. Moses, CEO of ALSAC, the fundraising organization of St. Jude. "Their support inspired listeners to give generously so that St. Jude continues looking for cures for deadly childhood illnesses."
"The faith based community continues to be an untapped audience," Barry Mayo, President of Radio One. "The phenomenal success of the radiothon demonstrates this community's strong desire to give back to worthy causes that not only impact their community but children everywhere suffering from catastrophic illnesses."
About St. Jude:
St. Jude Children's Research Hospital is internationally recognized for its pioneering work in finding cures and saving children with cancer and other catastrophic diseases. Founded by late entertainer Danny Thomas and based in Memphis, Tennessee, St. Jude freely shares its discoveries with scientific and medical communities around the world. No family ever pays for treatments not covered by insurance, and families without insurance are never asked to pay. St. Jude is financially supported by ALSAC, its fundraising organization. For more information, please visit www.stjude.org.
About Radio One:
Radio One, Inc. (www.radio-one.com) is one of the nation's largest radio broadcasting companies and the largest radio broadcasting company that primarily targets African-American and urban listeners. Pro forma for recently announced transactions, Radio One owns and/or operates 53 radio stations located in 16 urban markets in the United States. Additionally, Radio One owns Magazine One, Inc. (d/b/a Giant Magazine) (www.giantmag.com), interests in TV One, LLC (www.tvoneonline.com), a cable/satellite network programming primarily to African-Americans and Reach Media, Inc. (www.blackamericaweb.com), owner of the Tom Joyner Morning Show and other businesses associated with Tom Joyner.
SOURCE St. Jude Children's Research Hospital