New Edition of Best-Selling Drug Guide for Nurses Published by Lippincott Williams & Wilkins Donates Portion of Proceeds to Breast Cancer Research
AMBLER, Pa.--(BUSINESS WIRE)-- October 1st kicks off National Breast Cancer Awareness Month, a time to acknowledge efforts to find a cure for the disease and support survivors and their families. In recognition of National Breast Cancer Awareness Month, Lippincott Williams & Wilkins (LWW), part of Wolters Kluwer Health, will donate a portion of its sales from the Nursing2012 Drug Handbook to Susan G. Komen for the Cure. The 32nd edition of the original, leading drug guide on the market, based on U.S. and international sales data, the Nursing2012 Drug Handbook features a pink ribbon bookmark to note its support of breast cancer research.
“This is a great opportunity to provide support for a worthy cause that has significant meaning for our readers, whether they are working with patients diagnosed with breast cancer or dealing with this disease personally,” said Judith A. McCann, Nursing Officer with Wolters Kluwer Health. “As the marketplace leader for more than 30 years, we’re honored to donate to Komen for the Cure.”
In addition to the donation to Komen, the Nursing2012 Drug Handbook includes another first in the book’s history – an online component. The new web-based product, Lippincott's Nursing Drug Advisor, is free for twelve months with every book purchase and provides online and mobile access to every drug in the book. New drug changes, updated weekly, are dated and incorporated into the monographs and easily visible at log-in. Lippincott’s Nursing Drug Advisor is compatible with most major mobile devices, including the iPhone, iTouch, iPad, Verizon Droid, Blackberry Bold, T-Mobile Droid and T-Mobile Bold.
Understanding that medication safety is a key concern for nurses, the latest version of the handbook features enhanced safety information, including a chapter on safe drug administration and three appendices devoted to drug safety concerns. The book, which is used by both new and seasoned nurses in the Nation’s top ten hospitals, is developed by on-staff nurses and pharmacists who follow a stringent three-point process for verifying information for every drug.
Featuring comprehensive information on more than 1,000 generic and 3,000 brand-name drugs, the handbook is available for $44.95 (including a free 12-month subscription to Lippincott’s Nursing Drug Advisor) at www.lww.com, www.amazon.com and at major national booksellers. To learn more about the Nursing2012 Drug Handbook or purchase the book, visit http://www.lww.com or find the book on Facebook at www.facebook.com/NursingDrugHandbook.
About Susan G. Komen for the Cure®
Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. In 1982, that promise became Susan G. Komen for the Cure and launched the global breast cancer movement. Today, Komen for the Cure is the world’s largest grassroots network of breast cancer survivors and activists fighting to save lives, empower people, ensure quality care for all and energize science to find the cures. Thanks to events like the Komen Race for the Cure® and Komen 3-Day for the Cure®, we have invested more than $1.9 billion to fulfill our promise, becoming the largest source of nonprofit funds dedicated to the fight against breast cancer in the world. For more information about Susan G. Komen for the Cure, breast health or breast cancer, visit komen.org or call 1-877 GO KOMEN.
About Lippincott Williams & Wilkins
Lippincott Williams & Wilkins (LWW) is a leading international publisher for healthcare professionals and students with nearly 300 periodicals and 1,500 books in more than 100 disciplines publishing under the LWW brand, as well as content-based sites and online corporate and customer services.
LWW is part of Wolters Kluwer Health, a leading global provider of information, business intelligence and point-of-care solutions for the healthcare industry. Wolters Kluwer Health is part of Wolters Kluwer, a market-leading global information services company with 2010 annual revenues of €3.6 billion ($4.7 billion).
CONTACT:
For Wolters Kluwer Health
Meredith D’Agostino, 516-884-7162
[email protected]
KEYWORDS: United States North America Pennsylvania
INDUSTRY KEYWORDS: Health Hospitals Oncology Other Health Communications Publishing Nursing General Health
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