What the Macy's Thanksgiving Day Parade can teach hospital leaders

Thanksgiving is a time known for pilgrims, football and eating way too much turkey. It also marks the beginning of the holiday season with the Macy's Thanksgiving Day Parade. While hospitals may not be in the business of selling sweaters and scarves, they can learn some marketing lessons from the grand dame of department stores, writes Jenn Riggle, vice president at Weber Shandwick Worldwide and member of its healthcare practice, in a post for Hospital Impact. Riggle offers five lessons hospital leaders can learn from the annual parade. >> Read the full post at Hospital Impact

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