Raymond Hino, CEO of Mendocino Coast District Hospital in California, during the past 20 years (and more frequently in the past couple) has conducted full-day rounds within the hospital units, including ambulance, rural health clinic, home health, billing and collections, surgery, and even plant maintenance. Known as "Bring-your-CEO-to-work day," "Adopt a CEO," or "Ray Day," the goal of the program is for the CEO to immerse himself in the department, while staff have the administrator's ear.
"Working side-by-side with our staff has been incredibly rewarding," Hino wrote in a Hospital Impact blog post. "I have learned how to answer a switchboard telephone, serve as a receptionist, and assemble patient charts, along with other assigned duties. Each one of these tasks is important and necessary to provide high-quality patient care." --Read the full Hospital Impact blog post