Webinar Takes Hospital-Physician Alignment Programs to a New Level

NASHVILLE, Tenn.--(BUSINESS WIRE)-- A complimentary webinar, hosted by Aegis Health Group, looks at the role of sales in strengthening hospital-physician relationships. The hour-long webinar, “It’s a New (and More Complex) Game. Beyond Simple Sales,” begins at 11 a.m. CDT on July 20. Participants must pre-register at www.aegisgroup.com/webinar.

Through its quarterly webinar series, Aegis delivers practical insights and assessment points for building effective physician relationship management programs. Webinar participants will:

  1. Find out how to elevate their physician outreach programs by taking an “advisory-selling” approach that can create new opportunities.
  2. Learn how to turn the hospital’s physician-relationship management professional into a true business consultant and advisor.
  3. Gain insights about how to establish rich relationships with physicians that can help their staff attain new levels of revenue and efficiency.
  4. Understand the key traits and skills possessed by high-octane physician sales professionals.

“By understanding the physicians’ goals and working with them strategically, hospitals forge true long-term and profitable alliances that will benefit them further in this new age healthcare,” said Rochell Pierce, Aegis Health Group’s vice president of physician relationship management. “It’s about elevating the role of the physician relationship management liaison to serve as a mediator and consultant while also encompassing the attributes of an astute ‘sales’ professional.”

Aegis’ thought papers, “Hospitals at a Crossroads: Achieving Success in an Era of ACOs” and “Physician Relationship Management: Ensuring the Stability and Vitality of Today’s Hospitals,” also offer extensive insight into building lasting relationships with physicians. Both are available at no charge from www.aegisgroup.com.

For more than 20 years, Aegis Health Group has helped hundreds of hospitals build lasting relationships with their two most important audiences: favorably insured consumers and physicians. By targeting local employers, Aegis enables hospitals to attract market share and grow revenue. Its physician relationship management strategy fosters measurably stronger and mutually beneficial relationships between hospitals and medical staffs. Further information is available at www.aegisgroup.com.


Aegis Health Group
Carol Stevenson, 818-597-8453, x-3
[email protected]

KEYWORDS:   United States  North America  Tennessee

INDUSTRY KEYWORDS:   Practice Management  Health  Hospitals