Web offers pharma companies opportunity to reach customers

How can a drug company turn itself into a healthcare provider? One possible way is to use the Internet to develop more enduring relationships with customers. That is clearly a philosophy being embraced by most of the big drug companies these days. Many are setting up websites designed to help patients monitor their prescription drug use and are looking for other innovative ways to use technology to reach customers. The main obstacles remain consumer mistrust and fears about data security.

- see this story from InformationWeek