Over the past year, Wal-Mart has made tremendous waves with its $4 generics offerings. Not only has the retail giant built new possibilities for its own pharmacy business, Wal-Mart's moves have been copied by rivals like Target, creating a ripple which is still expanding.
Until now, nearly all of the drugs offered in the $4 program were aimed at the elderly, including high blood pressure, heart and diabetes medications. This week, though, Wal-Mart has gone in a new direction, adding an ADHD drug to its growing list of low-cost meds. It's also added two popular birth control pills at a $9 price point. These moves suggest that Wal-Mart wants to bring younger consumers into the fold, analysts say.
To learn more about Wal-Mart's pharmacy plans:
- read this piece in The Boston Globe
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