Visual social networks to catch on with hospital marketers

Hospital marketers need to think like graphic designers, meaning they should focus on images, today's Hospital Impact blog post noted. Jenn Riggle, associate vice president and social media leader of the Health Practice at CRT/tanaka, pointed to four social networks that aren't typically associated with hospital marketing: Pinterest, Inforgraphics, SlideShare and YouTube. For example, Pinterest, an image-based social network whose visitors grew 400 percent in just a few months, is an opportunity for healthcare marketers who are looking to target women (the predominate Pinterest user). "Next time you're developing a press release or marketing brochure, think again. In the age of information overload, strong visuals are needed to encourage people to act," Riggle wrote in the post. But the question is will these platforms work for the healthcare audience. --Read the full post on Hospital Impact

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