UnitedHealth Group Announces Fitness Challenges for 2011 Consumer Electronics Show Attendees

Winners will receive a new iPad and Xbox 360 with Kinect

LAS VEGAS--(BUSINESS WIRE)-- UnitedHealth Group (NYSE: UNH), one of the nation’s largest health and well-being companies, will host two fitness challenges at the 2011 International Consumer Electronics Show (CES) in Las Vegas.

Participants will compete for a new iPad and an Xbox 360 with Kinect over the course of the conference, Jan. 6-9, 2011.

CES attendees who visit the UnitedHealth Group exhibitor booth – space #3027 located on the lower level of the North Hall – will have the opportunity to register for two fitness challenges:

  • OptumizeMe Walking Challenge – Discovering all of the great new products at the world’s largest consumer electronics show requires a lot of walking, and UnitedHealth Group is giving attendees a chance to be rewarded for all that activity. To participate in the OptumizeMe Walking Challenge, stop by the UnitedHealth Group exhibitor booth on Jan. 6. The first 750 people to register will receive pedometers, and their steps will be tracked over the next two days (Jan. 7-8). The person with the most steps logged at CES in those two days will receive a brand-new iPad 16GB. The winner will be announced the evening of Jan. 8.

    Windows Phone 7 users will also have the opportunity to challenge fellow contestants by using the OptumizeMe application – created by UnitedHealth Group’s OptumHealth business – on their mobile devices. In addition to tracking the steps, OptumizeMe allows users to create and challenge others to fitness competitions – trading both encouragements and “digs” along the way. Users can network with friends using the mobile application or link to their existing online social networks to create new fitness challenges. OptumizeMe tracks progress on fitness challenges, and rewards users with virtual badges as they achieve their goals. OptumizeMe also uses the Windows Phone 7’s location capabilities to help fitness enthusiasts locate and join open challenges occurring nearby.
  • Do You Hula? Challenge – Visitors to the UnitedHealth Group booth will also get a chance to show off their hula hoop skills and compete for a prize using the Xbox 360 with Kinect and the YourShape game. One winner will be announced Jan. 8 and will receive his or her own Xbox 360 with Kinect and YourShape.

“Technology is giving us new ways to monitor and track our health and engage in exercise activities,” said Richard Migliori, M.D., executive vice president at UnitedHealth Group. “Offering these fitness challenges is a great way to showcase those innovations while giving CES attendees the opportunity to experience them firsthand and have some fun.”

At CES, UnitedHealth Group will also showcase other mobile device applications and health-enabling consumer technologies. By harnessing technology that people use in their everyday lives, such as smartphone applications and Web-based video chat, UnitedHealth Group is able to promote healthy lifestyles and exercise to help combat obesity and slow the spread of diabetes and prediabetes. According to the American Diabetes Association, more than 72 million American adults are obese, 26 million have diabetes, and another 67 million are estimated to have prediabetes, putting them at heightened risk for developing the disease.

For complete rules and details of UnitedHealth Group’s CES fitness challenge, attendees are encouraged to stop by the UnitedHealth Group exhibitor booth.

About UnitedHealth Group
UnitedHealth Group is a diversified health and well-being company dedicated to helping people live healthier lives and making health care work better. With headquarters in Minnetonka, Minn., UnitedHealth Group offers a broad spectrum of products and services through six operating businesses: UnitedHealthcare Employer & Individual, UnitedHealthcare Medicare & Retirement, UnitedHealthcare Community & State, OptumHealth, Ingenix and Prescription Solutions. Through its family of businesses, UnitedHealth Group serves more than 75 million people worldwide. Visit www.unitedhealthgroup.com for more information.


UnitedHealth Group
Amanda Penn, 702-242-7784
[email protected]

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