Truven Health Analytics Identifies Best Practices to Help Health Plans Succeed in the Insurance Exchange Marketplace

Information and Tools to Empower Consumers Are Essential in a Post-Reform World

Truven Health Analytics Identifies Best Practices to Help Health Plans Succeed in the Insurance Exchange Marketplace

For Truven Health AnalyticsJ. Roderick, Inc. Public RelationsBrian Erni, 631-584-2200

Truven Health Analytics™ today released a whitepaper that outlines best practices for health plans as they enter the insurance exchange marketplace. , identifies the challenges health plans will face as dozens of new public and private exchanges become available, and provides a path to developing effective go-to-market and consumer strategies for this new ecosystem.

“Insurance exchanges are expected to cover 21 million newly insured people,” said Mike Boswood, president and CEO of Truven Health. “In a holistic strategy to make the most of this opportunity, consumer attraction and engagement are key. Proven analytics and consumer tools will be essential to health plans as they take on this challenge.”

Some of the key approaches recommended in the Truven Health whitepaper, based on real-world case studies with Truven Health Analytics customers, are the following:

“Health insurance exchanges present health plans with an unprecedented challenge as they have to compete for customers in ways they haven’t before,” said Anita Nair-Hartman, vice president of strategy and market planning at Truven Health Analytics. “As health plans create their consumer engagement strategies, it will be crucial for them to understand and act based on the best practices for healthcare consumerism that have been established over the past several years.”

Truven Health Analytics has been invited to host a session on the topic of healthcare consumerism at this year’s America’s Health Insurance Plans (AHIP) Institute 2013 conference. The presentation, , will take place on June 12, 2013. Truven Health Analytics experts will be on-hand during the conference at booth #135.

To download the insights brief , please click .

Truven Health Analytics delivers unbiased information, analytic tools, benchmarks and services to the healthcare industry. Hospitals, government agencies, employers, health plans, clinicians, and pharmaceutical companies have relied on its solutions for over 30 years. Truven Health Analytics combines deep clinical, financial and healthcare management expertise with innovative technology platforms and information assets to make healthcare better, collaborating with customers to uncover and realize opportunities for improving quality, efficiency, and outcomes. Truven Health Analytics owns some of the most trusted, proven brands in healthcare such as Micromedex, Action OI and Advantage Suite. Truven Health Analytics employs approximately 2000 people worldwide and has its principal offices in Ann Arbor, Mich; Chicago; and Denver. For more information, please visit .

For more information, please visit .

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