The money coming from the "health/wealth" market is expected to increase over the coming years: some experts predict the market could reach $40 billion in the next five years.
So it's little surprise that the biggest health plans are not hesitating to at least dip their hands into programs like HSAs and health debit cards. Experts predict that over 10 percent of that $40 billion could go to companies who help consumers manage their HSAs, so insurers are maneuvering to be those companies.
As we've reported before here at FierceHealthcare, major health insurers like WellPoint, UnitedHealth Group, and BCBS already have HSA programs, but experts predict that other insurers will jump into the banking industry before long, to get their share of the cash.
To learn more about this trend:
- read this AMNews piece