Trend: Demand for fashionable hospital gear grows

Particularly as demanding baby boomers age and spend time in the hospital, demand has been growing for more colorful garb to wear during their stays. A growing number of companies have begun designing more colorful, fashionable gowns to replace the ugly "johnnies" typically used by hospitals. Companies like Bridgewater, MA-based Spirited Sisters make gowns that use Velcro rather than twill ties, and offers options like tunics, wraps, and gowns with mandarin collars and kimono sleeves.

Not only baby boomers want to look nice during their inpatient stays. Moms-to-be are eager for nicer hospital clothing, too. Another company, dearjohnnies, creates brightly-colored gowns, trimmed in ribbons, which come in three sizes to fit various types of customers. The company also creates matching bathrobes and coordinated swaddling blankets. Meanwhile, designers who serve hospital staffers are going a bit more fashion-forward, too. For example, Peaches Uniforms in Dallas has introduced a collection of stylish scrubs based on the gear worn by a character from the hit TV show "Grey's Anatomy."

To learn more about this trend:
- read this article from The Boston Globe

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