Touchy Tags Announces Christopher’s Haven as Children’s Charity Contest Winner

Also New Lime Green Touchy Tag Available Immediately

RALEIGH, N.C.--(BUSINESS WIRE)-- Touchy Tags™, a new company making stylish tags for baby strollers that help stop the spread of germs, announces Christopher’s Haven as the winner of its first annual Children’s Charity Partnership Competition. Online public voting decided the winner from among five finalists. Christopher’s Haven provides housing for families whose children receive cancer treatment at Boston’s MassGeneral Hospital for Children, and will receive five percent of Touchy Tags profits from 2011. Touchy Tags also releases a lime green tag today, marking its first product line expansion, and plans to have additional ribbon options available early next year.

Christopher’s Haven was founded in 2001 by Dan Olsen, a three-time cancer survivor. After enduring his third bout with the disease, Olsen committed himself to helping young cancer patients and their families who must travel to receive treatment. He wanted to create a place that would free them from concerns about lodging and allow them to focus on their child’s treatment and recovery. Today, Christopher’s Haven is located adjacent to the hospital, where seven large and completely furnished apartments and a community space are available to families whose children undergo daily outpatient treatments. A typical stay is six to eight weeks.

“Christopher’s Haven does a wonderful job of creating a safe, compassionate environment where sick children and their families can focus on becoming well again, and I’m proud to support them in their mission,” said Lauren Margulies, Touchy Tags president and founder. “This competition helped to shine a light on some very deserving smaller children’s charities, and we wish them all well in continuing their important work,” she added.

“We are thrilled to be the winning recipient of the first annual Touchy Tags Children’s Charity Partnership competition. A cancer diagnosis is incredibly frightening and challenging for anyone, and particularly for children. It’s important that families have access to comfortable, supportive, and convenient homes while their children are undergoing cancer treatment. That’s the mission of Christopher’s Haven and we are so grateful to Touchy Tags and all of our voters for their support,” said Martha Bernard-Welsh, executive director, Christopher’s Haven.

Touchy Tags are made from soft, durable, cleanable, BPA- and phthalate-free PVC, fastened with color-coordinated ribbons featuring a sewn-on hook-and-loop closure. They are available in pink, blue and lime green. New ribbon options will also be available early next year to personalize Touchy Tags, and they may also be customized with a company’s logo or colors. For more information on Touchy Tags please visit For more information on Christopher’s Haven, please visit

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About Touchy Tags:

Created by a mom to premature twins, Touchy Tags help keep others respectful of a baby’s space. Made from soft, cleanable, BPA- and phthalate-free PVC, they are available in pink, blue and lime green. Touchy Tags can also be customized with a company’s logo or colors. For more information please visit


Touchy Tags
Kristie Bramwell, 919-609-2864
[email protected]

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