Subimo is a consumer health information tools company formed by several veterans of Sachs Group in the early days of the dot-com bust. It provides a series of health information modules for consumers. These are now used by many Blue Cross Blue Shield plans, including an expansion announced this week with BCBS of Florida, other insurers and some banks. Their core ability is to take data sources, such as quality metrics and cost information about plans, providers and treatments, and integrate that with consumer friendly health information. Consumers can use different "advisors" which are modules which help consumers choose among benefit plans, treatment options and providers. Given the push into consumer-directed care, Subimo is having its time in the sun. Look for their tools to integrate with personal health records and become even more personalized over the coming years.
- see this release from Subimo