SPOTLIGHT: Want women to get tested? Throw a mammogram party

Unfortunately, many women avoid getting recommended mammograms, sometimes because they've heard that the scans are painful, sometimes because they procrastinate and sometimes because they don't have insurance. Now, one hospital is hoping to get more women tested by throwing a "mammo party," offering not only low-key mammograms, but also seated massages, facial skin analysis and care, gift bags and more to make women feel more comfortable about coming in for their screening. The party includes free tests for uninsured women, paid for by a party sponsor. Article

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