SPOTLIGHT: Tips for those who sell to hospitals

If you make sales calls on hospitals, do you ever feel that your message isn't getting through? If you receive sales calls, do you feel the salesperson doesn't have a clue what your business concerns are? Sales consultancy Miller Heiman explores how to make healthcare sales pitches more relevant to the real business of running a hospital, in a free white paper. The bottom line: learn another language besides "clinicalese," and focus on C-suite concerns like ROI. Paper