If you make sales calls on hospitals, do you ever feel that your message isn't getting through? If you receive sales calls, do you feel the salesperson doesn't have a clue what your business concerns are? Sales consultancy Miller Heiman explores how to make healthcare sales pitches more relevant to the real business of running a hospital, in a free white paper. The bottom line: learn another language besides "clinicalese," and focus on C-suite concerns like ROI. Paper