SPOTLIGHT: Clinical issues will become a top CFO priority under healthcare reform

Hospital CFOs should try to break out of their financial silo, advises Ken Perez, senior vice president of marketing for Emeryville, Calif.-based healthcare performance management solutions provider MedeAnalytics. Historically many CFOs have paid little attention to clinical issues, but two forces--the American Recovery and Reinvestment Act (ARRA) and health reform--are driving what the MedeAnalytics team calls a "clinical/financial convergence," Perez told FierceHealthFinance's Caralyn Davis. "Clinical quality, broadly defined, is becoming a major, if not the major, determinant of a hospital's financial viability." FierceHealthFinance