SPOTLIGHT: Boosting participation in disease mgmt programs

When patients get a call from an anonymous disease management staff nurse, they don't have a lot of incentive to participate in the management program. But there's other ways to get the job done. A new program developed by tire maker Goodyear found that if disease management programs bring a trusted clinician on site, enrollment in such programs jumped dramatically. Enrollment was particularly high if patients were invited to participate during a scheduled visit with a familiar clinician, according to research by CHD Meridian Healthcare. Release

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