Small Businesses Have New Health Plan Options with Priority Health

GRAND RAPIDS, Mich.--(BUSINESS WIRE)-- Priority Health is offering simpler benefit packages and new lower-cost options for small businesses. The company has created 66 new offerings for small businesses with 2-50 eligible employees.

“Small businesses are looking for affordable options in health care coverage for their employees,” said Kimberly K. Horn, president and CEO. “By offering these new, streamlined options we’re making it easier for our customers to find the right products to meet their needs; keeping benefits affordable but also offering quality care and a great member experience.”

The new packages simplify Priority Health’s existing small business product portfolio into a suite of smartly designed benefit offerings that are easy to understand. They offer a full range of price points and incorporate the initial requirements of health care reform while preparing for future requirements.

Small businesses can choose from several plan options including:

  • HMO, POS, PPO plans
  • an enhanced HSA option with a new coinsurance design
  • an HRA option
  • new 70% coinsurance plan option
  • a new health-outcomes based plan, titled HealthbyChoice AchievementsSM

All of the new packages feature:

  • tiered office visit copays for primary care, specialist and urgent care
  • pharmacy coverage

Priority Health has been actively helping employers prepare for the changes outlined in health reform. Earlier this year it released, a site designed to provide employers with tools and information they need to make future benefit decisions. To learn more about the options Priority Health is providing to small businesses visit

About Priority Health:

Priority Health is an award-winning health plan nationally recognized for creating innovative solutions that impact health care costs while maximizing customer experience. It offers a broad portfolio of products for employer groups, individuals and Medicare and Medicaid. As a non-profit company, Priority Health serves more than 600,000 people and continues to be rated as one of America’s Best Health Plans by U.S. News & World Report and the National Committee for Quality Assurance. For more information about Priority Healh visit


Priority Health
Amy Miller, 616 464-8571 or 800 942-0954

KEYWORDS:   United States  North America  Michigan

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