Sensitech Inc. Invests in Rush Tracking Systems; Industry leaders leverage Radio Frequency to optimize cold chain

BEVERLY, Mass. and LENEXA, Kan., April 15 /PRNewswire/ -- Sensitech Inc., a global leader in cold chain visibility solutions, has made a strategic minority investment in Rush Tracking Systems, LLC, a recognized leader and trusted advisor for Radio Frequency Identification (RFID) solutions. Sensitech is a wholly owned subsidiary of Carrier Corp., which is a business unit of United Technologies Corp. (NYSE: UTX). Terms of the investment were not disclosed.

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As an experienced leader in end-to-end RFID systems integration and advisor to Fortune 100 client organizations, Rush Tracking has significant RFID field experience and a proven track record delivering solutions in the consumer packaged goods, transportation and logistics, industrial manufacturing, automotive, aerospace and defense, pharmaceutical distribution, and petrochemical industries.

"Our most progressive customers are looking at cold chain optimization as a significant point of competitive differentiation," said Eric Schultz, president, Sensitech Inc. "Rush Tracking System's expertise will give us opportunities to complement our existing RF strategy and broaden our solutions-based offerings around traceability and product identification."

"The unique combination of our applied RFID expertise and Sensitech's knowledge of the cold chain could create great opportunities for both companies and our clients," said Toby Rush, president and CEO, Rush Tracking Systems. "The cold chain presents a new, complex set of business challenges for monitoring and managing the environment and moving temperature-sensitive products."

While practical application of RFID technology is still in its relative infancy, many early adopters are reporting measurable performance benefits, and others are actively looking for ways to create business value in the wake of customer and/or industry mandates. But meaningful benefits from RFID will depend on having effective systems integration with supply chain partners and the ability to monitor, manage and drive operational efficiency.

About Rush Tracking

As an RFID industry veteran working with world-class client organizations, Rush Tracking Systems serves as a trusted RFID advisor, with the experience and integrity to recommend, build and deliver the right tracking solutions to meet client business needs. Rush Tracking Systems offers unsurpassed RFID technical expertise coupled with a consultative business approach, and excels at helping clients achieve the greatest business value from RFID technologies.

With a vendor-neutral philosophy and a market-proven product portfolio from the industry's leading manufacturers, Rush Tracking Systems offers end- to-end RFID solutions and services, from feasibility assessments and design to installation and support. The company has proven expertise in consumer packaged goods, retail, industrial manufacturing, aerospace and defense, automotive, pharmaceutical and petrochemical industries. Visit for more information.

About Sensitech Inc.

As the world's leading provider of cold chain visibility solutions, Sensitech enables global leaders in the food and pharmaceuticals industries to track and monitor assets across the supply chain and protect the integrity of temperature-sensitive products. Sensitech is an ISO 9001:2000 company and is based in Beverly, Mass., with offices in Amsterdam, Calgary, Melbourne, Redmond and Santiago, as well as service and distribution offices around the world. Sensitech is a unit of Carrier Corp. For additional information, please call +1-978-927-7033 or visit

About Carrier Corp.

Carrier Corp., headquartered in Farmington, Conn., is the world's largest provider of heating, air-conditioning and refrigeration solutions. With 2007 revenues of $14.6 billion, Carrier has approximately 43,000 employees worldwide and operations in more than 170 countries. Carrier is part of United Technologies Corp., a Hartford, Connecticut-based provider of products and services to the aerospace and building systems industries worldwide. Visit for more information.

SOURCE Sensitech Inc.

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