Seattle hospital pursues Asian patients

Here's an attempt to reverse the growing outflow of medical tourists. Seattle-based Swedish Medical Center has begun creating relationships with Japanese and Chinese hospitals and doctors, hoping to draw more Asian patients needing the hospitals' specialized services.  They're hoping to attract patients who might otherwise have headed to hospitals in New York or leading institutions like the Mayo Clinic. Both Swedish and its regional competitors treat foreign patients, but observers say they're unaware of any hospital forging relationships with Asian hospitals and physicians on this scale.

Swedish is beginning its program by signing Dalian Medical University in China. It will train a Chinese epilepsy surgeon who wants to start an epilepsy center in the Dalian Province of China. Swedish is also working with execs from Japanese hospital Ken iku Kai, who are working with hospital leaders to pick up helpful management methods and tools from Swedish's management team. Swedish covered its expenses for both projects, but really will only be successful if such work helps to get the hospital referrals from such programs.

To learn more about Swedish's marketing efforts:
- read this Puget Sound Business Journal article

Related Articles:
Critics won over by medical tourism. Report
Patients, employers choose overseas care. Report
Medical tourism or global healthcare? Report
Indian Hospital uses YouTube to sell medical tourists. Report

Suggested Articles

The profit margins and management of Community Health Group raise questions about oversight of managed care insurers.

Financial experts are warning practices about the pitfalls of promoting medical credit cards to their patients.

A proposed rule issued by HHS on Tuesday would expand short-term coverage, a move Seema Verma said will have "virtually no impact" on ACA premiums.