San Diego County Supervisor Dave Roberts Joins Healthcare Finance, Communications and Operations Experts at Forum on New Value-Based Purchasing Paradigm at AMN Healthcare

San Diego County Supervisor Dave Roberts Joins Healthcare Finance, Communications and Operations Experts at Forum on New Value-Based Purchasing Paradigm at AMN Healthcare

<0> HCC/CBS CommunicationsCarol Somer, 858-204-7424orHFMA/El CentroAaron McDaniel, 760-339-7371orHCC/PalomarBobette Brown, 904-651-9997 </0>

, health policy advisor to two presidents, joins fellow healthcare experts at a special forum on , Thursday, Oct. 24, at AMN Healthcare in San Diego. Co-hosted by and the San Diego and Imperial Counties chapter of the , “” will afford HCC and HFMA members and guests fresh perspectives on the healthcare pricing debate and the challenges posed by the shift to VBP,* and encourage collaborative strategies.

“This ‘’forum represents the first time we’ve opened lines of communications with HFMA on these issues,” says HCC President Bobette Brown. “We’re so busy responding to media inquiries, promoting existing service lines and ‘putting heads in beds,’ that it’s hard to make time to create communications strategies that will align all our stakeholders around these challenges.” Brown works in marketing and public relations at in San Diego.

“Close collaboration between the communications and finance functions at healthcare organizations is critical to delivering clear, common-sense information to patients, families, communities and the media about the role of financial practices in the patient care process,” notes HFMA Vice President , who will fly in from Chicago to moderate the expert panel.

“Ultimately, clear communication on these issues is critical in creating community confidence and a positive experience for patients,” says , editor-in-chief of HFMA’s journal and a former communications executive at the (HIMSS).

Healthcare executive, educator, thought leader and consultant John M. (Jay) Shiver, MHA, LFACHE, FAAMA, will fly in from Washington to keynote.

“As public and private payers continue to create and expand upon programs that realign provider financial incentives, healthcare organizations are finding it’s no longer business as usual,” notes Shiver. “Medicare penalties for readmissions are just a summer shower compared to the tsunami of population health incentives coming. It’s critical that everyone in the organization understand the key measures, know what’s at risk, collaborate on strategies to deal with these challenges and be committed to executing on these strategies. Communication is key yet often organizations simply don’t foster appropriate dialogue.”

“We’re looking forward to learning a thing or two about communications from HCC as we share information about the current economics of healthcare,” adds HFMA Program Chair Aaron McDaniel, director of patient access services at El Centro Regional Medical Center.

Panelists include:

San Diego County Supervisor joins the forum as a special guest. An appointed health policy advisor to Presidents George W. Bush and Barack Obama, Roberts earned national recognition for reducing costs and improving the delivery of Medicare, Medicaid and children’s health insurance coverage. He also worked for the US Air Force at the Pentagon and in Europe, and played a key role in developing Tricare, the military's health insurance system. A former vice president for government relations, Roberts serves on the San Diego County Mental Health Board and the community board of . A former corporate VP at SAIC, Roberts was recently appointed to the , which evaluates healthcare delivery financing and other issues.

An assistant professor in George Mason University’s Department of Health Administration and Policy, and CEO of Capital Health Advisors LLC, has spent more than 30 years in hospital administration, physician practice management and management consulting. He has counseled health system leaders, trustees, physicians and medical school leaders on strategic planning, mergers and acquisitions, new venture development, strategic alliances, organizational development, conflict resolution, clinical service line development, ambulatory care strategies and more. He has also served as associate administrator of both Washington Hospital Center and Sibley Memorial Hospital, CEO of a 160-physician group practice and physician billing company, and a captain in the US Air Force’s Medical Service Corps.

A prolific speaker and author, Shiver has served as faculty for the , the American Academy of Medical Administrators and other organizations. He is co-author of a guide for health executives, scheduled to be published by Jones and Bartlett in late 2014, that will explore the evolving role of management in integrated health systems.

Founded in 1977, (HCC) is the local chapter of the American Hospital Association’s , a nonprofit organization that helps healthcare communicators and strategists fine-tune their professional skills, keep pace with industry changes and network with, and learn from, their peers in collegial surroundings. Members represent diverse areas of healthcare and healthcare communications, including acute and longterm-care providers, medical groups, health plans, healthcare staffing and advocacy organizations; pharmaceutical, biotech and medical device companies, as well as ad agencies and PR firms serving these sectors.

On the Net: HCC site:

The is a professional membership organization for individuals in financial management of healthcare institutions and related patient organizations. In addition to hosting educational and networking events, the chapter has a certification committee to help members get HFMA certified.

* Used here in the generic sense, value-based purchasing also refers to a program authorized by the Patient Protection and Accountable Care Act of 2010 that affords CMS the power to base a portion of hospital reimbursement payments on how well hospitals perform in 25 core measures.