Protect Yourself From Teeth to Toes! Lindsay Price and Crest Whitestrips Daily Whitening + Tartar Protection Partner to Empower

NEW YORK, May 1, 2008 /PRNewswire-Firstcall/ -- Beginning this Mother's Day, women across America will celebrate the 9th annual National Women's Health Week. Research shows that when women take care of themselves, the well-being of their entire family improves. As part of this nationwide initiative and to celebrate the launch of Crest Whitestrips Daily Whitening + Tartar Protection -- the five minute daily solution for your smile to go beyond whitening and protect against tartar build-up -- Crest Whitestrips and one of the stars from Lipstick Jungle, Lindsay Price, have partnered to empower women to go beyond their daily routines and protect themselves, starting today!

National Women's Health Week, which kicks off on May 11th, and celebrated through May 17th, educates wives, mothers, grandmothers, daughters, sisters, aunts and girlfriends about the steps they can take to protect themselves such as eating a nutritious diet, implementing a daily oral care routine, engaging in physical activity most days of the week and protecting themselves from disease.

"I think it's very easy for women to forget to focus on themselves because of hectic schedules and caring for their families. For these reasons, I'm excited to help Crest Whitestrips on their mission to encourage women to stay beautiful and protected," said Lindsay Price. "Women everywhere do activities daily to make themselves look beautiful and National Women's Health Week is a great reminder to go beyond what can be seen in the mirror."

Protect yourself and stay beautiful! Crest Whitestrips wants you to take the National Women's Check-Up Day Pledge, sponsored by the U.S. Department of Health and Human Services' Office on Women's Health. By signing up and encouraging others to join, you are uniting with thousands of women across America who pledge to take the time to schedule preventive health screenings from dental visits to osteoporosis heel scans recommended by their healthcare professionals within the next 90 days, helping to ensure women stay protected from teeth to toes. For more information, or to send a woman in your life the pledge, please visit www.whitestrips.com.

About National Women's Health Week:

National Women's Health Week is a weeklong health observance coordinated by the U.S. Department of Health and Human Services' Office on Women's Health (OWH). With the theme "It's Your Time: Get Inspired. Get Healthy.," the nationwide initiative kicks off on Mother's Day, May 11 and will be celebrated until May 17 and empowers women to take simple steps to improve their health, prevent disease and live longer, healthier and happier lives. For more information about National Women's Health Week, please visit www.womenshealth.gov/whw.

About Crest Whitestrips:

Crest Whitestrips makes it easy and affordable to get a bright, white smile by using the same enamel-safe whitening ingredient dentists use to get out stains on and beneath the surface of teeth. Since 2001, the #1 dentist recommended brand and winner of multiple awards, Crest Whitestrips has helped bring brilliant, beautiful, brighter, whiter smiles to more than 30 million people. These people have made Crest Whitestrips their best beauty secret, transforming their smiles into the must-have accessory of any season. For more information, visit www.whitestrips.com.

About Procter & Gamble (NYSE: PG):

Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers(R), Tide(R), Ariel(R), Always(R), Whisper(R), Pantene(R), Mach3(R), Bounty(R), Dawn(R), Pringles(R), Folgers(R), Charmin(R), Downy(R), Lenor(R), Iams(R), Crest(R), Oral-B(R), Actonel(R), Duracell(R), Olay(R), Head & Shoulders(R), Wella, Gillette(R), and Braun. The P&G community consists of over 135,000 employees working in over 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

SOURCE Procter & Gamble

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