PR Newswire Broadcast Minute for Friday, April 11, 2008

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Pregnancy and Cancer Top the List Of the Most Commonly Searched Health Conditions

comScore, Inc. has released a listing of the 20 most commonly searched health conditions as well as the 15 most commonly searched prescription brands in February 2008. The results, from comScore's custom search capability, revealed that the terms "pregnancy" and "cancer" were the two most frequently searched conditions, garnering 8 point 8 million and 7 point 7 million search queries respectively. That five of the 20 conditions (herpes, H-I-V, H-P-V, menopause and pregnancy) relate to sexual or reproductive health may be a function of these conditions' highly personal nature and the anonymity the Internet provides.

mark. Signs 19 Recordings/Jive Recording Artist Jordin Sparks as First-Ever Representative Spokesperson

mark., the boutique beauty and fashion brand from Avon, has announced that it has partnered with 19 Recordings/Jive Recording Artist Jordin Sparks. In this newly established role, Jordin will be mark.'s first-ever spokesperson for its sales Representatives. Jordin was mark.'s first sales Representative when the brand launched in 2003, and in her new role she will share inspirational messages and advice with the brand's Representatives. Jordin will appear in a nationwide Representative advertising campaign targeting college campuses and will be seen in the brand's magalog. In addition, she will be featured on mark. websites (meetmark.com and markgirl.com) as well the brand's social networking pages on facebook and myspace. Jordin's partnership initiatives are slated to begin in summer 2008.

Jermaine Dupri and Island Def Jam Music Group Launch New Hip-Hop Label in Partnership with TAG Body Sprays

Island Def Jam Music Group and Procter & Gamble's TAG brand announce the formation of a new hip-hop record label, TAG Records. The new label will be led by hip-hop mogul Jermaine Dupri, who will act as president of the New York-based venture. As president, Dupri will set the creative vision for the label and play an integral part in identifying and developing its musical talent. This is a milestone for the music industry as TAG Record's artists will be supported with a multi-million dollar marketing effort that is unprecedented for any new artist, including television, print, radio, digital and event marketing.

Americans Rolling the Dice in '08

TripAdvisor has announced its gambling survey of more than one thousand six hundred travelers worldwide and the lucky seven gambling destinations, according to TripAdvisor travelers and editors. Thirty-six percent of worldwide respondents, and 42 percent of Americans, plan to go gambling while on vacation in the next 12 months. Seventy-two percent of respondents, and 80 percent of Americans said they have gambled while on vacation in their lifetime. Nineteen percent of travelers, and 26 percent of Americans said they have taken a vacation where the primary purpose for the trip was to gamble.

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