The Power of Story: Rewrite Your Destiny in Business and in Life; New Book by Jim Loehr, Coauthor of "The Power of Full Eng

"The Power of Story" is a new book that shows how to manage your energy in service of your life’s mission. Inspired by the techniques taught at Loehr's Human Performance Institute, "The Power of Story" offers the same energy and performance training concepts that global business leaders, world-class athletes, medical professionals, military special forces, and thousands of individuals have received at the Institute. Dr. Stephen R. Covey, author of "The 7 Habits of Highly Effective People" and "The 8th Habit: From Effectiveness to Greatness," praises "The Power of Story."

Orlando, FL (PRWEB) September 26, 2007 -- As human beings, we continually tell ourselves stories—of success or failure; of power or victimhood; stories that endure for an hour, or a day, or an entire lifetime. We have stories about our work, our families and relationships, our health; about what we want and what we’re capable of achieving. Yet too few of us even recognize that we’re telling stories, or what they are, or that we can change them—and, in turn, transform our very destinies.

THE POWER OF STORY: Rewrite Your Destiny in Business and in Life ( (Free Press; September 18, 2007; $25.00), by New York Times bestselling author Jim Loehr, introduces the all-important notion that our lives play out in accordance to the stories we tell ourselves and others about our lives. "I believe the most important story you will ever tell about yourself is the story you tell to yourself," writes Loehr, who coauthored The Power of Full Engagement ( in 2003. "That’s because the stories we embrace determine how we will manage and expend our life’s energy." He adds, "Indeed, stories are the single most powerful tool we have for managing life’s energy and achieving our most important missions in life."

Inspired by the techniques he’s taught at his Human Performance Institute ( in Orlando, Florida, "The Power of Story" offers the energy and performance training concepts that top Fortune 500 companies have paid millions to provide their employees. Global business leaders, world-class athletes, military special forces, and thousands of individuals from every walk of life have sought to manage their energy in the service of their life missions and have benefited from Loehr’s life-altering insight and expertise.

"The Power of Story" allows us to identify our purpose and confront our current dysfunctional stories to determine how we can edit and create new stories that are fully aligned. It invites readers to storyboard their missions in life -- a process for examining behaviors that are not aligned with core purpose. With thought-provoking questions and exercises, Loehr invites readers to identify which areas – from work, to food / diet, to religion and spirituality, to love and intimacy – need critical attention.

To ensure that these "mission critical" areas see genuine transformation, "The Power of Story" presents a 90-day plan to guarantee that readers’ new stories become reality. Loehr invites readers to write a new story that is fully aligned with their ultimate purpose, that reflects the truth, and that inspires hope-filled action. Loehr’s plan includes explicit rituals – "consciously acquired habits of behavior that enhance energy management in service of your mission" – and a daily accountability system that will put in place, and secure, the process of transformation.

"If our stories are our destiny, then to achieve a destiny of our own design, rather than one that’s merely a default, requires commitment, honesty, and energy," writes Loehr. "It means taking charge of our stories for as long as we’re alive."

Dr. Stephen R. Covey, author of "The 7 Habits of Highly Effective People" and "The 8th Habit: From Effectiveness to Greatness," provides this comment about "The Power of Story": "This book powerfully and inspiringly communicates that we are the creative force of our own life. We can write and act on the stories that give our life its greatest meaning and fulfillment. Jim Loehr has produced another brilliant and immensely practical book."


Jim Loehr is a bestselling author and cofounder of the Human Performance Institute. His world-renowned training methods turned "The Power of Full Engagement" into a New York Times bestseller. He lives in Orlando, Florida.


THE POWER OF STORY: Rewrite Your Destiny in Business and in Life

By Jim Loehr

Free Press Hardcover

Publication date: September 18, 2007

0-7432-9452-1; $25.00

To schedule an interview with Dr. Jim Loehr, contact Heidi Metcalfe, phone: 212-698-2358; fax: 212-632-4989

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