DALLAS, Feb. 8, 2011 /PRNewswire/ -- Targetbase, a leading U.S.-based direct marketing agency known for its expertise in understanding consumer data, translating that data into intelligence, and using it to produce effective creative with measurable results, today announced that Peter Dannenfelser has joined the agency as Vice President of Strategy - Healthcare. Dannenfelser, a pharmaceutical marketing executive with extensive experience at healthcare companies such as Johnson & Johnson and Novartis, will play a key role in further developing Targetbase's already robust healthcare offering.
"Pete has the depth of knowledge and experience in the healthcare industry to make an immediate impact," said Mark Wright, president and CEO of Targetbase. "Our practice will benefit from his insights into how relationship-based marketing drives value and brand performance within this sector."
Dannenfelser, former Senior Director of Marketing Communications at Forest Labs, Inc., joins Targetbase to deepen its healthcare leadership team. Dannenfelser will lead the healthcare practice, cultivating partnerships and spearheading the integration of emerging channels. Prior to his tenure at Forest Labs, Inc., Dannenfelser was Vice President of Strategic Innovation at Cadient Group after spending five years at Novartis Pharmaceuticals leading Oncology eMarketing, and later, New Marketing Channel Development. Dannenfelser began his healthcare career at Johnson & Johnson, where he helped usher their major pharmaceutical brands into the digital era, created the first e-commerce program for a pharmaceutical company, and was instrumental in the development of Johnson & Johnson's initial rules and regulations around privacy and data collection.
"Today's healthcare marketers need strategies that identify and solve a customer need that transcends or complements the physical product or service they are selling," Dannenfelser explained. "Having spent most of my career on our clients' side of the table, I understand there are inherent challenges to this type of marketing and the barriers to making that leap."
Targetbase is a full service marketing agency that offers healthcare clients the unique opportunity to realize the maximum value of their customers – both professional and consumer. Working with clients at leading pharmaceutical companies, Targetbase creates solutions that identify not only where the most appropriate spend of the marketing dollars is, but which channels are best used to engage. Targetbase has proven expertise in database management and analysis, business intelligence, and complete campaign design and deployment. World class creative and message development combined with industry leading data analytics puts Targetbase in the position to react quickly and intelligently to changing market dynamics and customer needs.
"As a healthcare marketer, I listened to many agencies talk about the need to leverage customer intelligence to build customer relationships. The fact remains that to most agencies, working with complex data is a brand new competency. Targetbase has been doing it for three decades – the industry is moving to where we've been all along. Which makes Targetbase an exciting place to be."
Targetbase was cited as a leader by Forrester Research, Inc. in its January 12, 2011, Forrester Wave report, "The Forrester Wave™: US Database Marketing Service Providers, Q1 2011." Among the vendors evaluated, Targetbase received the highest overall ratings in three categories related to its current service offering: analytics, execution and fulfillment, and services and support. In addition, Targetbase received the second highest rating for its customer feedback, and was among the top rated firms in terms of management team.
Targetbase is a data-driven marketing agency that delivers customer engagement. We have the best creative minds in the business with database, direct and digital expertise, working together to connect brands with consumers.
Targetbase uses this insight to create powerful brand communications that combine the right messages and tactics through the best channels with optimal timing. The result? Great creative that drives customer engagement and delivers motivated individuals ready to take action. For more information, visit www.targetbase.com.