Mobile Health Solutions are now available at http://MobicizeMe.com/health. Mobicize, a company providing mobile strategy development and execution services, has launched a practice dedicated to supporting the pharmaceutical and healthcare industries.
Philadelphia, PA, April 14, 2011 --(PR.com)-- Pharmaceutical and healthcare organizations face unique challenges promoting products and services to healthcare professionals (HCPs). They are further challenged with the efforts required to support patients in maintaining consistent therapy and achieving treatment goals. These companies are looking to alternative channels to engage both HCPs and patients to increase brand awareness, boost sales, provide on-label information and improve patient outcomes with increased adherence for prescribed therapies. Mobicize has launched a practice dedicated to supporting these efforts through the mobile channel.
Over the past two decades the Mobicize leadership team has been involved in the development and execution of hundreds of multi-channel communication campaigns in support of healthcare brands. As Mobicize currently assists clients with mobile strategy development and execution, it is a natural progression to offer pharmaceutical / biotech / medical device manufacturers, industry service providers and agencies, insurers, and healthcare practices the ability to leverage the mobile channel for engagement initiatives with healthcare professionals, patients and caregivers.
"With our combined experience in the pharmaceutical and healthcare industries and our expertise in mobile strategies and tactics, we are uniquely positioned to assist these companies in effectively leveraging the mobile channel," said Craig Rohrbaugh, Managing Partner at Mobicize. "Mobile is the first true one-to-one marketing communication channel, and the audiences being targeted by this industry are going mobile at a rapid pace. It is essential that healthcare organizations provide an optimal user experience across a full suite of access points to fully engage their audience, just as more traditional channels have been utilized to do so in the past."
Gartner Research has projected that more than 85% of new handsets sold this year will be able to access the mobile web, and in the next three years more people will access the web via mobile devices than from desktops and laptops combined. "With the exponential growth of smartphone usage in the United States, Mobicize is offering their healthcare clients a full suite of mobile solutions for engaging and communicating with healthcare providers, patients, and caregivers," said Rohrbaugh.
Mobicize offers a broad range of mobile health solutions that extend traditional marketing and communication strategies to this channel. They offer solutions in support of both clinical and commercial operations. These include:
Clinical Operations
- Mobile Clinical Trial Recruitment Integrating SMS / QR Codes / Mobile Optimized Websites - Screeners
- Mobile Clinical Trial Patient Retention and Adherence Support with SMS based Reminder Messaging
- Mobile Clinical Trial Patient Reported Outcomes Data via SMS, Web-Based Questionnaire and/or Diary App
- Study Specific Mobile Optimized Websites and Mobile Apps
- Mobile Risk Evaluation and Mitigating Strategies Data Collection
- Extending Internal Business Applications and Secure Employee Communications to Mobile
Commercial Operations
- Branded / Non-Branded Mobile Optimized Websites and Mobile Apps
- Mobile Patient Retention and Adherence Support with SMS based Reminder Messaging
- Mobile Patient Education Support via Mobile Web and Mobile Apps
- Mobile Coupons - Rebates - Sample Vouchers
- Mobile HCP eDetailing via Mobile Web or App
- Mobile HCP Product Sample and Patient Literature Requests
- Mobile HCP Recruitment and Event Registration
- Mobile CME
- Mobile Market Research Data Collection
- Mobile Risk Evaluation and Mitigating Strategies Data Collection
- Extending Internal Business Applications and Secure Employee Communications to Mobile
Industry strategists advocate the importance of fully integrating a comprehensive mobile strategy into an overall strategic marketing and communication plan and not look at it as a stand-alone strategy. Mobicize assists in the development of integration plans and provides valuable insights for deploying mobile web, mobile app and mobile communication tactics. All of the mobile health solutions offered include a robust reporting and analytics package enabling real-time monitoring.
Mobicize is a mobile strategy and execution service provider with offices in Philadelphia, PA and Raleigh, NC. They specialize in the development and execution of mobile engagement strategies, as well as the design, development and hosting of mobile websites and mobile applications. With the launch of their health solutions practice, they are uniquely positioned to meet the comprehensive and highly regulated needs of healthcare companies and service providers. They can be contacted on-line at http://mobicizeme.com/health, via e-mail at [email protected] or by calling 484-212-1101.
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