Lots of hospitals these days are promoting themselves as providing patient-centered care. You know, when the hospital and its staff try where possible to be sensitive to and honor the wishes of patients, writes Steve Wilkins, principal and founder of Health Messaging, which focuses on enhancing the quality of physician-patient communications, in Hospital Impact. Patient-centeredness is a hard enough "sell" to patients in the hospital inpatient setting and an even tougher sell in physician offices. The fact is that most physicians, with some exceptions, are anything but patient-centered in their interaction with patients. --Read the full blog post