Cancer center is the beneficiary of successful social media campaign
RICHMOND, Va., Dec. 19, 2011 /PRNewswire/ -- PartnerMD, a membership concierge medical practice and executive health program, announced the results of their successful social media campaign benefitting VCU Massey Cancer Center. The Facebook-based promotion netted $1,189 in donations for the cancer center.
By donating $1 for every new PartnerMD Facebook page "Like" during October's Breast Cancer Awareness Month, PartnerMD netted a six-fold gain for its health-focused Facebook page while raising over $1,189 for the local cancer research center.
"PartnerMD is a natural partner for Massey Cancer Center", said Becky Massey. "We salute their cutting edge efforts to support our community and combat disease."
"Our Facebook pledge in support of Massey Cancer Center highlights PartnerMD's commitment to fighting disease, reinforcing health, and supporting local health partners," said Linda Nash, PartnerMD's founder and CEO. "More importantly, though, the program's success highlights the importance that our members place on supporting the community and being proactive in combating disease."
Nash presented the check for $1,189 to Becky Massey, Vice-Chair of Massey's Community Advisory Board.
PartnerMD is a local pioneer in electronic medical records and uses a variety of innovative technologies to produce cutting edge care.
About PartnerMD: PartnerMD, a subsidiary of Markel Ventures of Richmond is a membership medical practice specializing in primary care and executive health. Members benefit from 24/7 direct access to physicians, minimal waiting and prevention-focused care. PartnerMD has offices in Richmond, Midlothian, and McLean, Virginia. Visit PartnerMD on the web at www.partnermd.com.
About Massey Cancer Center: VCU Massey Cancer Center is one of 63 National Cancer Institute-designated institutions that leads and shapes America's cancer research efforts. The Center conducts basic, translational and clinical cancer research, provides state-of-the-art treatments and clinical trials, and promotes cancer prevention and education. Massey's 1,100 researchers, clinicians and staff members are dedicated to improving the quality of human life by developing and delivering effective means to prevent, control and, ultimately, to cure cancer. Visit Massey on the web at www.massey.vcu.edu.