A $400 million ad campaign designed to attract low income seniors to the new Medicare drug benefit is having little success, The Washington Post reports. Only about 1.4 million low-income beneficiaries, out of a potential 8 million, have signed up for the program. Even vocal critics of Part D say the program is a good one, but the Social Security Administration, which was tasked by Congress last year with the role of reaching out to potential participants, says it has been unable to meet the overall demand for information.
- see this article from The Washington Post
PLUS: "Many seniors are doing the math" and deciding not to sign up for Part D, The Wall Street Journal notes. Article