SAN FRANCISCO, Oct. 17, 2012 /PRNewswire/ -- Ozone, a leading integrated marketing agency, is pleased to announce it has been awarded a gold MM&M Award by Medical Marketing and Media. The MM&M Awards, held at New York's elegant Cipriani 42nd St. the evening of October 9, annually recognize creativity and marketing effectiveness in healthcare.
After judging by more than 100 independent industry experts, Ozone won the top award for Best Use of Direct Marketing to Healthcare Professionals for its work with Medtronic on Insulin Forward, an educational program for diabetes patients. Through the creation of the website, www.insulinforward.com, the development of the brand and supporting print and digital asset creation, Ozone and Medtronic helped eliminate the educational burden of diabetes patients for healthcare providers by recruiting insulin-taking patients to classes and educating them about insulin pump therapy, a much healthier and more cost-effective treatment course. Results greatly exceeded initial goals for every metric measured. More than 2,000 patients registered for classes within nine months, and of the registrants, 92 percent had been on insulin for an average of six years.
According to Jess Fidgeon, Director of Strategy for Ozone, "We're proud and happy that our peers and MM&M have recognized the work that went into Insulin Forward. It is a unique and beneficial program and our team truly enjoyed the entire creative development process."
About Insulin Forward
More than 23 million Americans suffer from diabetes. Thousands of new adult cases are diagnosed each day. Insulin Forward (www.insulinforward.com) seeks to provide diabetes patients and their trusted healthcare providers with high-quality educational information and local outreach classes on diabetes basics, insulin management, and new technology. Through the program, patients and their loved ones can learn how to live a normal and uninhibited life with diabetes.
Ozone is a leading integrated marketing agency, developing experiences and programs that strengthen relationships between consumers and brands. Through cross-channel communications that drive awareness, adoption and loyalty, from strategic planning and creative development to pre- and post-sales nurturing, analytics, and optimization, Ozone provides comprehensive solutions centered on the consumer. Visit Ozone at http://www.ozoneonline.com.