Parsippany, NJ. - July 2010.....HRA Research has announced the introduction of a new syndicated study that profiles a growing specialty, practice trends, drugs prescribed, information needs, and unique promotional opportunities. This market landscape study joins other impactful HRA Research syndicated work that includes such stalwarts as Medical Trends in Hospital Formulary and Hospital Operating Room. The Hospitalist Study carries on an HRA tradition of providing timely and accurate reporting of activity in the hospital setting.
The report is based on quantitative and qualitative primary research with hospitalists and is now available for purchase. "The Hospitalist Study will help pharmaceutical marketers understand the role and influence of this growing specialty. This will in turn guide them in enhancing the targeting of their marketing programs to this specialty," said Dilip Phadnis, HRA Director of New Product Development.
For further information contact Jack Lepping at [email protected] or 973-240-1190 to purchase the study.
ABOUT HRA RESEARCH
HRA Research is a leading market research company that specializes in the pharmaceutical, biotechnology and medical device industries. Our complete portfolio of syndicated products and customer research services provide our clients with actionable intelligence from the office and hospital setting. HRA utilizes both quantitative and qualitative research tactics to gather data on healthcare products at every stage of their lifecycle. For additional information on syndicated studies, please contact Jack Lepping at [email protected] or 973-240-1190.
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