MedTera Launches Physicians Advisory Board

Prominent Appointees to Advocate for Healthcare Intelligence, Life-Long Patient Education and Physician Communication

NEW YORK--(BUSINESS WIRE)-- MedTera, an integrated marketing solutions company dedicated to improving education, promotion and communications in the healthcare, life sciences and pharmaceutical industries, today announced that it has established a Physicians Advisory Board. Mark Vanelli, MD, MHS, MBA, and George T. Zahorian III, DO, FACOS, join the board as medical advisors to help drive MedTera’s ongoing campaign to leverage innovative, educational dimensional tools to promote healthcare intelligence among patients, physicians and pharmaceutical companies.

“We are living in a dynamic time for healthcare, where quality and accountability are critical to patient health and there is a tremendous opportunity to enhance ongoing patient care, education and support,” said David S. Duplay, president, MedTera. “With the appointments of Mark and George, we are well on our way to bringing doctors from all facets of medicine to our Physicians Advisory Board – helping to promote a comprehensive culture of safety, quality and continuous care for all.”

A faculty member at Harvard University Medical School, Vanelli is a leading authority and researcher on medication discontinuation and adherence. He brings more than a decade of experience developing support, compliance and adherence programs for patients with both chronic mental and medical illnesses. Previously the Chief Medical Officer at Adheris, Inc., Vanelli is also a diplomat for the American Board of Psychiatry and Neurology. He received his medical degree from Brown University, his MBA from Boston University and conducted his psychiatry residency at Cambridge Hospital, an affiliate of Harvard Medical School.

A highly esteemed doctor in osteopathic medicine with a top practice in Pennsylvania, Zahorian is a thought leader in the creation of educational tools to promote medication compliance and improve clinical outcomes. He has worked with many of the major pharmaceutical companies to develop peer-to-peer communication programs that connect industry thought leaders with physicians across the country. Zahorian has held medical executive positions at Clark-O’Neill, IMS Health, SYNAVANT Inc. and Dendrite International. He received his doctorate degree from the Philadelphia College of Osteopathic Medicine.

About MedTera

MedTera is an integrated marketing solutions partner dedicated to improving education, promotion and communications in the healthcare, life sciences and pharmaceutical industries. By designing and executing innovative, comprehensive marketing programs tailored to healthcare marketers and their agencies, MedTera empowers more effective brand relationships with patients, care givers and physicians. What MedTera does every day contributes to enriching, prolonging and saving people’s lives. Its full-service solutions are highly interactive and incorporate physical and digital media components to create a dynamic experience that engages audiences, ensuring greater brand awareness, improved patient compliance, expanded market share and increased ROI. The company is headquartered in New York and operates as a wholly-owned subsidiary of Structural Graphics.


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