MEDSEEK and BayCare Health System Enter Strategic, Multi-Year Agreement to Expand eHealth Platform

BIRMINGHAM, Ala.--(BUSINESS WIRE)-- MEDSEEK, the industry’s only provider of the optimal 360-degree online health care experience, today announced its partnership with BayCare Health System to develop and deploy a fully integrated eHealth solution for consumers, patients, clinicians and employees.

“The timing of this agreement is strategically significant for us,” said Stewart Schaffer, Chief Marketing and Strategy Officer at BayCare Health System. “The eHealth solution that will be provided by MEDSEEK is an essential part of the technology platform we are building to integrate customer relations management, patient navigation and marketing intelligence across our large health care system. We are embracing best practices in technology—providing a single access point for our customers to receive information.”

BayCare first engaged MEDSEEK to deploy its consumer websites in 2003, intending to deliver an online health care experience more closely aligned with the travel and banking industries.

“Every health care organization in this country should be working to give patients online access to services and information and to provide the service level that the travel and banking industries have offered for years. That means actually transacting business: paying bills, scheduling appointments in real time and communicating electronically with health care providers,” said Schaffer. “Those hospitals that create this patient experience will excel in the years to come.”

It is also critical for BayCare to continue the clinical integration already under way with its electronic health record (EHR) system. This effort is an important element of health care reform and critical to meeting the requirements of Meaningful Use.

“Our growing relationship with BayCare underscores its commitment to remain on the leading edge of health care technology. This is a health care organization that has made the deliberate decision to leverage existing technology to significantly improve the patient experience,” said Peter Kühn, CEO of MEDSEEK. “We look forward to the continued growth of our strong, collaborative relationship with BayCare Health System and its impact on the health of BayCare Health System’s patients as well as the organization as a whole.”

About BayCare Health System

BayCare Health System is a leading community-based health system in the Tampa Bay area. Composed of a network of 10 not-for-profit hospitals, outpatient facilities and services such as imaging, lab, behavioral health and home health care, BayCare provides expert medical care throughout a patient's lifetime. With more than 219 access points conveniently located throughout Tampa Bay, BayCare connects patients to a complete range of preventive, diagnostic and treatment services for any health care need. The extraordinary health care professionals across the BayCare network seek to advance the health of their patients and their communities by setting the standard for compassionate care that respects the dignity of every individual. For more information, visit, or call 727-519-1256.


Since 1996, MEDSEEK has focused exclusively on creating a 360-degree optimal eHealth experience for patients, clinicians and administrative staff by removing traditional integration and communication barriers, workflow roadblocks and redundant processes. Used by more than 785 hospitals, MEDSEEK solutions enable hospitals to execute enterprise-wide strategic objectives by improving quality of care, uncovering new sources of revenue and generating meaningful loyalty among physicians and patients with a low-risk, high-return investment that leverages existing IT investments and infrastructure. For more information, visit or call 1.888.MEDSEEK.


Lori Moore, 205-982-5881
[email protected]
BayCare Health System
Stephanie Sampiere, 727-519-1256
[email protected]

KEYWORDS:   United States  North America  Alabama

INDUSTRY KEYWORDS:   Technology  Data Management  Internet  Software  Practice Management  Health  Hospitals  Other Health