Leader in medical website design and medical marketing solutions, Aurora IT, awarded for delivering unparalleled Internet solutions to healthcare industry
COLD SPRING, N.Y., Nov. 9, 2011 /PRNewswire/ -- Bitrixsoft, world leader in web content management technologies, announces Aurora Information Technology, Inc. (Aurora IT) as its 2011 Partner of the Year in Healthcare Information Solutions. Bitrix recognizes Aurora IT for its outstanding development of fully customized, integrated and secure medical websites and content management solutions (CMS) for the healthcare industry. Experts in medical marketing, Aurora IT specializes in medical website design, customized software programming, medical logo design and medical branding for healthcare organizations of all sizes, from local practices to large-scale hospitals and medical networks.
"The success and complexity of Aurora IT's customer sites, their medical and technological expertise, their outstanding customer service and their leadership in total sales drove them to the top of our hundreds of partners worldwide," praised Dmitry Valyanov, President and Co-Founder of Bitrix.
Daniel Gilbert, CEO and President of Aurora IT, values the many benefits of their partnership. "As a Gold Certified Bitrix Partner we're able to pair our design and technology expertise with the best information solutions in the industry," he says, "Bitrix software helps us deliver on four key factors for our customers – functionality, scalability, security and price. The range of their content management solutions enables us to create everything from medical websites promoting small practices to Intranets networking large hospitals."
This month, the Department of Medicine at The Mount Sinai Medical Center in New York, Aurora IT's latest customer, will begin using one of its Intranet solutions. Senior Systems Analyst, Noel Rijo, chose Aurora IT for several reasons, "We needed a solution technologically advanced enough to handle our vast data and security needs while also being accessible for our less savvy technology users. The scalability of their product allows us to start small and ramp up to more advanced features when we're ready." Mt. Sinai will use the Aurora-Bitrix solution for managing internal documents, sharing department news, scheduling, doctor blogging and much more. "We did a thorough cost comparison and Aurora, with its leading Bitrixsoft solutions, came out on top in system features, services and price," said Rijo.
Aurora IT leverages Bitrix's two main products in their solutions for medical and healthcare customers – Bitrix Site Manager and Bitrix Intranet Portal Solution. As PC Magazine's "Best Software of the Year," the Bitrix content management solutions (CMS) serve as the backbone for Aurora's robust IT and medical marketing expertise. "The healthcare industry is faced with the same challenges as any business," says Gilbert, "they need to provide and promote their services in the most direct and cost-effective ways. They're required to manage practice and patient information in ways that are not only efficient but, most importantly, secure and compliant with healthcare regulations. We're able to give them solutions for external marketing, telemedicine and internal information sharing and management that are compatible with all IT platforms, including Microsoft, Oracle and open source."
By moving away from costly traditional print, TV and radio advertising efforts with limited return-on-investment, Aurora IT can guide customers through more targeted, streamlined and cost-effective Internet solutions. Even the smallest website benefits from Aurora IT's expertise in search engine optimization (SEO) and their ability to develop messaging that cuts through online clutter and drives customers to the top ten search engine results. "More exposure means more patients," sums up Gilbert.
Aurora Information Technology, Inc. (Aurora IT) is located in Cold Spring, NY, just 50 miles north of New York City. Aurora IT customers include doctors, surgeons and hospitals globally. They offer complete and integrated medical website development, software programming, public relations and online publishing solutions that help clients succeed in a challenging marketplace.
SOURCE Aurora Information Technology, Inc.