MedAssurant to Improve Data-Driven Care Coordination With Blue Cross and Blue Shield of Florida

Florida health plan expands relationship with MedAssurant through the implementation of the Prospective Advantage™ solution suite for Medicare Advantage

BOWIE, Md., Nov. 22, 2010 /PRNewswire/ -- MedAssurant Inc., a leading provider of data-driven health care solutions, today announced that Blue Cross and Blue Shield of Florida (BCBSF) is expanding its relationship with MedAssurant through the implementation of the Prospective Advantage™ solution to aid in the improvement of care coordination for their Medicare Advantage members.

MedAssurant's Prospective Advantage combines advanced predictive analytics with patient and provider encounter facilitation to support informed care coordination. Following the analytical identification of gaps in quality, care, encounters and documentation, Prospective Advantage determines optimal timing, method, and content of outreach to patients and providers, as well as determining the necessary venue and decision support for encounters, to close gaps in a prioritized fashion.  Through this sophisticated, member-specific approach, BCBSF will facilitate quality care for members by connecting them with their physicians and providing the physicians with a powerful yet simple-to-use decision support platform.

"Through the expansion of our relationship with BCBSF, together we are using data and analytics to intelligently improve the quality, cost, and care initiatives that impact Medicare Advantage members and the practitioners that support them," said Phillip Traylor, Senior Vice President of Care and Quality Management at MedAssurant. "The MedAssurant and BCBSF relationship dates back to 2005 when MedAssurant began coordinating Health Effectiveness Data and Information Set (HEDIS) analysis, documentation and reporting.  Since that time, MedAssurant has also provided BSBSF with solutions for clinical data accuracy, risk adjustment, medical record review and claims analytics."

About MedAssurant Inc.

MedAssurant Inc. is a leading technology-enabled healthcare solutions provider focused on the importance of healthcare data and its ability to drive dramatic, objective improvement in clinical and quality outcomes, care management and financial performance throughout the healthcare community. Proprietary healthcare datasets, aggregation and analysis capabilities, combined with a national infrastructure of leading-edge technology, clinical prowess and deep human resources, empowers MedAssurant's advanced generation of healthcare assessment and improvement through highly informed solutions. Driven by a mission to improve today's healthcare landscape, the employees of MedAssurant proudly apply care, ingenuity and dedication to delivering a new approach to healthcare touching more than 100 million Americans – one driven by data and insight – one resulting in meaningful action. Please visit for more information.


Russo Partners LLC on behalf of MedAssurant Inc.

Chantal Beaudry

Phone: 212-845-4272

[email protected]

MedAssurant Inc.

Alex Burgess

Phone: 301-809-4000

[email protected]

SOURCE MedAssurant Inc.