Lexington, KY Market Provides Opportunities for Pharma Sales

Governor’s Veto of Proposed Health System Merger Means Business as Usual For Pharma, According to a Recent Market Overview Now Available from HealthLeaders-InterStudy

NASHVILLE, Tenn.--(BUSINESS WIRE)-- HealthLeaders-InterStudy, a leading provider of managed care market intelligence, reports that Kentucky Gov. Steve Beshear has determined the proposed three-way merger of University of Louisville Hospital and Catholic Health Initiatives facilities Saint Joseph Health System in Lexington and Jewish Hospital & St. Mary’s Healthcare in Louisville should not proceed. The governor’s decision leaves pharmaceutical representatives’ relationships with the involved health systems untouched for the time being, according to the recently published Lexington, KY Market Overview.

However, University of Louisville Hospital officials say they plan to continue working on the deal with the same partners. A new version of the merger could be finalized by 2013, according to the report.

“While this consolidation could result in a shakeup of hospitals’ established drug formularies the possible creation of an accountable care organization or other care coordination effort as a result of the merger presents a silver lining to pharma, since these types of projects typically target prescription drug adherence.” said HealthLeaders-InterStudy Analyst Chris Clancy.

Other good news for pharma companies in Lexington comes from Kentucky’s new managed Medicaid program, according to the report. Participating managed care organizations have been directed to improve health outcomes for members with chronic conditions including diabetes, coronary artery disease, colon cancer, cervical cancer, behavioral health, prenatal care and oral health. This directive could lead to an even greater use of prescription drugs to keep patients well.

In addition to providing detailed analysis of levers and barriers in the market, the Lexington, KY Market Overview answers the following questions:

  • Where does the concept of accountable care organizations stand among area health systems?
  • Are consumer-driven health plans likely to see growth in 2012?
  • What other benefit designs are local employers considering?
  • Which health system has retail clinics located inside area Wal-Mart stores?

You can view an abstract of the report here:

http://hl-isy.com/Products-and-Services/Market-Overviews/Southeast/2011/Lexington,-KY-Market-Overview

Why Pharmaceutical Sales Representatives Need Market Overviews

Market Overviews provide a detailed analysis of local healthcare market drivers in 87 of the nation’s most dynamic metro areas. Market Overviews are updated throughout the year based on market events, allowing sales reps to be more nimble in their sales efforts.

About HealthLeaders-InterStudy

HealthLeaders-InterStudy, a Decision Resources Group company, is the authoritative source for managed care data, analysis and news. For more information, please visit www.HL-ISY.com.

About Decision Resources Group

Decision Resources Group is a cohesive portfolio of companies that offers best-in-class, high-value information and insights on important sectors of the healthcare industry. Clients rely on this analysis and data to make informed decisions. Please visit Decision Resources Group at www.DecisionResourcesgroup.com.

All company, brand or product names contained in this document may be trademarks or registered trademarks of their respective holders.



CONTACT:

HealthLeaders-InterStudy
Kristi Guillemette, 781-993-2618
[email protected]
or
Decision Resources Group
Elizabeth Marshall, 781-993-2563
[email protected]

KEYWORDS:   United States  North America  Tennessee

INDUSTRY KEYWORDS:   Technology  Other Technology  Health  Biotechnology  Hospitals  Pharmaceutical  Professional Services  Insurance  Research  Science  General Health

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