Interaction Associates to Present the Business Case for Corporate Social Responsibility

IA to Present on Profitable CSR Strategy at the 2007 Conference of the South Bay Organizational Development Network.

San Francisco (PRWEB) September 19, 2007 -- Interaction Associates (IA) will make the business case for corporate social responsibility in a presentation titled Meeting of the Minds at the 2007 Conference of the South Bay Organizational Development Network (SBODN) on October 19, 2007.

Meeting of the Minds is a presentation designed to demonstrate how companies are pursuing a profitable CSR strategy (, and how the use of advanced collaboration methods are essential to the mix for companies looking to integrate CSR into their operations successfully.

The IA presentation will be by Christine Arena, author of the highly acclaimed recent book on profitable CSR strategy (, The High-Purpose Company; and Andy Atkins, Interaction Associates Director of Client Services.

"Meeting of the Minds packs a powerhouse message that explodes common myths about CSR and shows how it is driving profits at many companies," said Andy Atkins. "And key to our message is how important collaboration is to getting the entire organization working in tune with a profitable CSR strategy ( We can assess where companies are strong and where they need to be stronger in order to pursue a successful & meaningful CSR strategy," said Atkins.

More information on Interaction Associates’ powerful approach to CSR effectiveness is available at:

The South Bay Organizational Development Network is an informal forum focused on how organizations and their people thrive. The Network’s conferences focus on OD tools and community building; the 2007 topic is CSR and the greater awareness among business leaders of the importance of going beyond the bottom line to focus on the environment, people, and society generally.


About Interaction Associates

Interaction Associates, Inc. is a leading global innovator in learning, leadership development, collaboration and performance improvement solutions for Fortune 1000 companies. The firm has offices in Cambridge, MA and San Francisco. For nearly 40 years, IA has helped clients focus on the people side of their business through leadership development, coaching, and performance improvement solutions. More information at:

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