IBM, UNC build database for personalized medicine; Advanced health IT a necessity;

> IBM and the University of North Carolina have come together to build a massive data warehouse that can be used to offer personalized medicine based on individual traits. FierceHealthIT

> A new report suggests that advanced health IT is a necessity, not a "nice-to-have," when it comes to managing chronically-ill patients. FierceHealthIT

> These days, we're hearing that even the smallest gift can influence physician prescribing patterns. Apparently, however, direct-to-consumer ads don't necessarily boost prescriptions, even when awareness of a condition goes way up. FiercePharma

> An entrepreneur based in Georgia has rolled out a website designed to help consumers avoid long emergency department waits by reserving their time to be seen. The site, InQuickER, is in use by three hospitals. Article

And Finally... I never knew parrots could have an urge to visit Scotland. Article