Humana Challenge to Host Service Members and Their Families January 19-22 at PGA WEST’s Palmer Private Course

Humana Challenge will offer complimentary access to Hospitality Pavilion during PGA TOUR event

LA QUINTA, Calif.--(BUSINESS WIRE)-- The Humana Challenge PGA TOUR golf tournament will unveil the new “Humana Military Outpost,” an upgraded and expanded hospitality pavilion, during the Humana Challenge Thursday, Jan. 19 – Sunday, Jan. 22.

The tournament will offer free admission to all Active Duty Service Members, including National Guard, Reserve, and their families with valid military identification. Located between the first tee and ninth green on the Palmer Private Course at PGA WEST, the Humana Military Outpost will offer guests climate-controlled indoor seating, outdoor patios overlooking the golf action and complimentary food and beverages.

The Humana Challenge is encouraging Southern California military installations to organize groups to attend the tournament in the Humana Military Outpost, and groups will be offered complimentary transportation between their stations and PGA WEST on a first-come, first-served basis.

The Humana Challenge PGA TOUR golf tournament is sponsored by Humana Inc. and the William J. Clinton Foundation.

“We’re tremendously appreciative of our military personnel and the vital role they play in protecting America’s freedom,” said Mike McCallister, Humana’s Chairman and Chief Executive Officer. “To honor their service and as an expression of thanks, we’re offering the Humana Military Outpost as their home base to relax and enjoy the Humana Challenge.”

Individuals and groups will be required to RSVP for access to the Humana Military Outpost, and can do so by contacting Humana Challenge Tournament Services Manager Amanda Croteau at (760) 346-8184 ext.269 or [email protected].

The 2012 Humana Challenge, the Coachella Valley’s annual PGA TOUR event formerly known as the Bob Hope Classic, is Jan. 19-22 at the Palmer and Nicklaus Private Courses at PGA WEST and at La Quinta Country Club.

As it has done for many years – honoring the selfless legacy of Bob Hope, who devoted much of his life to entertaining the military throughout the world – the tournament will also continue to offer free grounds passes to all Active Duty Service Members and their families with valid military identification.

“We hope that members of the military stationed at our nearby bases in the Coachella Valley and throughout Southern California take advantage of the Humana Military Outpost,” said Tournament Chairman Larry Thiel. “By expanding our efforts to thank the military for all they do for our country, we’re continuing the legacy of Bob Hope, whose passion for golf and this tournament was exceeded only by his love of entertaining the troops.”

The Humana Challenge features 144 PGA TOUR professionals and 144 amateurs, including celebrities. The first three rounds of the four-day tournament will be played in a pro-am format, with the pro-am teams consisting of two pros and two amateurs. Round four will feature pros only. The tournament continues to honor and celebrate the legacy of Bob Hope, and will award the inaugural Bob Hope Memorial Trophy to its winner.

Tournament week is designed to bring the idea of “participatory wellness” to life for people of all ages. It will feature a first-ever national conference focused on health and well-being on Tuesday, Jan. 17, entitled Health Matters: Activating Wellness in Every Generation and highlighted by a keynote address from President William J. Clinton.

During the past 52 years, the tournament has generated more than $50 million in donations to the Eisenhower Medical Center and charities throughout the Coachella Valley.

The Humana Challenge also offers the latest tournament information, contests and prizes through its new Facebook page – – and Twitter page – (@HumanaChallenge). The Humana Challenge encourages the community, golf fans and tournament patrons to become a fan on Facebook and a follower on Twitter.

Media Contacts

About Humana

Humana Inc., headquartered in Louisville, Kentucky, is a leading health care company that offers a wide range of insurance products and health and wellness services that incorporate an integrated approach to lifelong well-being. By leveraging the strengths of its core businesses, Humana believes it can better explore opportunities for existing and emerging adjacencies in health care that can further enhance wellness opportunities for the millions of people across the nation with whom the company has relationships.

More information regarding Humana is available to investors via the Investor Relations page of the company’s website at

About Desert Classic Charities

Desert Classic Charities is dedicated to serving human needs in the Coachella Valley with funds generated by operating the Humana Challenge, one of the premier celebrity pro-am golf events in the world. Funds generated from the tournament (formerly the Bob Hope Classic) are used to support the Eisenhower Medical Center and as many as 40 additional local charities.


The PGA TOUR is the world’s premier membership organization for touring professional golfers, co-sanctioning more than 100 tournaments on the PGA TOUR, Champions Tour and Nationwide Tour. The PGA TOUR’s mission is to entertain and inspire its fans, deliver substantial value to its partners, create outlets for volunteers to give back, generate significant charitable and economic impact in communities in which it plays, and provide financial opportunities for TOUR players.

In 2011, the three Tours collectively have tournaments in 29 states and in 12 countries and territories outside of the United States. PGA TOUR tournaments are broadcast to nearly 600 million households in 225 countries and territories in 30 languages. Virtually all tournaments are organized as non-profit organizations in order to maximize charitable giving. In 2010, tournaments on the three Tours generated more than $120 million for local charitable organizations, bringing the TOUR’s all-time total of charitable contributions to more than $1.6 billion. The PGA TOUR’s website is PGATOUR.COM, the No. 1 site in golf, and the organization is headquartered in Ponte Vedra Beach, Fla.

About the William J. Clinton Foundation

Building on a lifetime of public service, President Bill Clinton established the William J. Clinton Foundation with the mission to improve global health, strengthen economies, promote healthier childhoods, and protect the environment by fostering partnerships among governments, businesses, nongovernmental organizations (NGOs), and private citizens to turn good intentions into measurable results. Since 2001 President Clinton’s vision and leadership have resulted in nearly 4 million people benefiting from lifesaving HIV/AIDS treatment; more than 13,000 U.S. schools building healthier learning environments; more than 26,000 micro-entrepreneurs, small business owners, and smallholder farmers improving their livelihoods and communities; more than 3 million meals to schoolchildren in Colombia; and more than 2.2 million tons of greenhouse gases cut or abated in some of the world’s largest cities. And President Clinton has redefined the way we think about giving and philanthropy through his Clinton Global Initiative, whose members have made more than 2,100 commitments that have already improved the lives of nearly 400 million people in more than 180 countries.


for Desert Classic Charities
Toby Zwikel, 818-462-5599
Pat Bennett, 760-346-8184

KEYWORDS:   United States  North America  California

INDUSTRY KEYWORDS:   Golf  Health  Hospitals  Other Health  Professional Services  Insurance  Defense  Other Defense  Sports  General Health  Managed Care