Perhaps one of the biggest social media challenges for a hospital is how to manage its expansion and growth into various groups or departments within the institution, writes Mike Morrison, a media relations officer at a Boston teaching hospital, in Hospital Impact. In my experience, these folks tend to fall into one of two categories: those who have a clear idea of their goals and content and those who realize the popularity, power, and importance of social media but are unsure of how to harness that power or even what form their efforts should take. --Read the full blog post