How one healthcare system embraced the industry's 'third era'

Guest post by Barry Ronan, president and CEO of Western Maryland Health System in Cumberland, Maryland

When I was asked if I would blog about pushing the healthcare industry into a new era, I agreed based on my own personal experience. At the time, I wasn't aware of Don Berwick's recent commentary in the Journal of the American Medical Association on the subject. Fortunately, I can certainly relate to his commentary since I have been living his "Era 3" for the last several years.

Berwick states that healthcare needs to be pushed into a new era. He writes about Era 1 when medicine was good and depended on self-regulation. Then Era 2 evolved once the flaws and contradictions of Era 1 became apparent. Era 2 saw the need for accountability and measurement. Era 3, though,will require a combination of Eras 1 and 2, but emphasizing less measurement related to cost and volume and more measurement related to quality and value; moving away from maximizing revenue; focusing on care improvement as a core competency for healthcare leaders; and complete transparency with the communities that we serve.

At Western Maryland Health System, Era 3 has been evolving over the last several years.

>> Read the full commentary at Hospital Impact

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