As healthcare starts to blur, experiences will extend beyond the hospital walls. That is why long-term care is now on the radar. And remote monitoring will now extend your reach into the home as well, writes Anthony Cirillo, a healthcare marketer and consultant, in a Hospital Impact blog post. Only with a Chief Experience Officer at the top of the organization can you assure that patient experience becomes and stays a top priority, is enterprise consistent and tied to the hip with marketing. After all, word of mouth is your most important marketing tool and word of mouth is nothing more than offering great experiences that people talk about. --To learn more, read the full blog post on Hospital Impact.