Hospital leaders: Words of caution for social media outreach

Guest post by Nancy P. Jean, senior social media strategist for Lifespan Inc.

So you're tweeting, posting to Facebook, updating Pinterest boards and maybe putting pictures up on Instagram--that's great for your hospital and your brand awareness.

But here are three factors you might not have considered when it comes to social media use:

Employees behaving badly

When it comes to employees and social media, we hope that workers will behave appropriately, but unfortunately that's not always the case. What do you do when you find out that an employee has a personal blog that contains information that could potentially identify a patient? Or when you get a call from an administrator saying an employee had been having an inappropriate conversation with a patient through Facebook? These are true stories, and such situations, or worse, could happen at any hospital.

Read the full commentary at Hospital Impact