Heartland Dental Care Launches Social Media Initiative

A leader in dental practice management expands its marketing reach, adding Facebook, Twitter and LinkedIn

EFFINGHAM, Ill., May 18, 2011 /PRNewswire/ -- Heartland Dental Care, a leader in dental practice management, recently stretched into the viral world of social media, utilizing Facebook, Twitter and LinkedIn to increase marketing awareness and communicate with a whole new audience.

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"Further establishing our online presence is vital in allowing complete access to Heartland and providing current and prospective dental professionals the necessary tools to engage with our brand," said Nancy Pals, Director of Recruitment at Heartland Dental Care.  "With these social media additions, our reach is limitless – a factor that gives us a tremendous advantage in recruiting.  We can extend nationally or even worldwide if we want to; via multiple sources, everyone from doctors, dental students or anyone else for that matter can now learn how Heartland can best serve their needs."

With the Facebook, Twitter and LinkedIn accounts, users can find details about and apply for the latest career opportunities, stay abreast of industry news and engage with other Heartland Dental Care dentists and dental professionals.  Followers of Heartland will have access to candid discussions about Heartland and Dental Group Practice Management, clinical insights and other company specific details.  

New grads as well as tenured doctors who are considering a career or affiliation with Heartland will be sure to find the content useful, with subjects such as Why HDC?, Why Dental Management?, Continuing Education, Setting Goals, What Are We Looking For in New Grads?, What Are We Looking For in Tenured Doctors? and much more.

"Social media is a growing force in communication, and Heartland is looking forward to utilizing it to further connect with our demographic," said Justin Wendling, Director of Development at Heartland Dental Care.  "In order for Heartland to position itself as THE dental practice management company, it's essential that we capitalize on these new trends in communication to ensure we spread news of the amazing opportunities Heartland has to offer to a more substantial audience."

About Heartland Dental Care

Heartland Dental Care, Inc. is one of the leading dental practice management groups in the United States with over 300 dental practices located within 18 states. Based in Effingham, Ill., Heartland provides its dentists and team members with continuing professional education and leadership training along with a variety of management services which include staffing, human relations, purchasing, administration, financial, marketing and information technology support. For more information, visit www.HeartlandDentalCare.com. Follow Heartland on Facebook, Twitter and LinkedIn.

For more information, contact:
Ashley Buehnerkemper, Community and Brand Manager
(217) 540-5653
[email protected]

SOURCE Heartland Dental Care