ARLINGTON, Va., April 10 /PRNewswire-USNewswire/ -- The HealthCentral Network, Inc. (www.healthcentral.com) announced today that New Hope Media's ADDitudemag.com, a top information resource for people living with ADHD and learning disorders, is joining its network of highly targeted and quality healthcare sites.
The companies will collaborate on both content and ad representation. ADDitudemag.com will work with HealthCentral's ADHDCentral.com, licensing content and tools with the goal of providing the best Web resources to children with ADHD, their parents, and adults with ADHD. HealthCentral will provide exclusive pharmaceutical ad representation on ADDitudemag.com through 2008.
ADDitudemag.com will also license HealthCentral's CareCentral application (www.carecentral.com) to offer help coordinating caregiving activities and medical appointments for those coping with ADHD.
"HealthCentral is building a unique approach to the ad network -- not size for size's stake, but rather aggregating the highest-quality, most-engaged, most action-oriented audiences of health consumers and delivering to them the highest value, most relevant ad propositions," said Chris Schroeder, CEO and President of The HealthCentral Network. "The agreement with ADDitudemag.com is a perfect example of two highly targeted properties about a disease condition coming together to create something much larger and synergistic for both parties."
"ADDitudemag.com is excited about working with HealthCentral," said Susan Caughman, President and CEO of New Hope Media. "It has showed a real commitment to quality content, and its creativity, flexibility and attentiveness to helping us build our brand presence set it apart. We believe working together on content, commerce and community will enable both of us to grow."
About The HealthCentral Network
The HealthCentral Network, Inc. (www.HealthCentral.com) is one of the top health destinations on the Web, with more than 30 condition-specific, wellness and general health Web properties. By offering connections to renowned experts, a network of patients and caregivers who share "real world" experience, and in-depth information, sites in The HealthCentral Network make a meaningful difference in the lives of patients and caregivers.
The HealthCentral Network was acquired in 2005 by Polaris Venture Partners, The Carlyle Group, Sequoia Capital, and Allen & Company. In January 2008, the Company received a significant minority investment from IAC/InteractiveCorp and additional investment from its original investors. HealthCentral's management team combines decades of interactive media, medical and journalism experience: CEO and President Christopher Schroeder was the CEO and Publisher of The Washington Post Co. (NYSE: WPO) interactive subsidiary, and General Manager Bill Allman led Discovery Channel's interactive division.
ADDitude is the leading information destination, online and in print, for families and adults living with ADHD and learning disabilities. Founded as a website in 1998 and followed by a print magazine in 2000, it provides clear, accurate, user-friendly information, along with expert advice, to help readers and their children lead successful lives at home, in school and at work. A scientific advisory board made up of renowned authors, clinicians and educators assists the editorial staff in ensuring content is timely, relevant and thoughtful. In addition to ADDitudemag.com and ADDitude, New Hope Media publishes ADHD e-newsletters and occasional pamphlets on key topics such as 9 Ways to Achieve Success at School. It also offers custom-publishing services to third parties in the areas of ADHD and learning disabilities.
SOURCE The HealthCentral Network