It may be an uphill battle for healthcare CEOs to repair public trust once it's damaged, according to a commentary in Fortune. More people trust businesses as an institution than they do the CEOs that run those businesses, writes Matthew Harrington, global chief operating officer of Edelman, a communications marketing firm. To restore broader trust, hospital CEOs and others must take several steps, such as making themselves visible; drawing on personal stories and experiences; taking stands on hot-button issues to establish company identity; and engaging directly with consumers. Commentary