Health Market Science Launches Prism(TM) Advanced Analytics

KING OF PRUSSIA, Pa., April 28 /PRNewswire/ -- Health Market Science (HMS) announces today the launch of Prism at the Pharmaceutical Management Science Association's (PMSA) 31st Annual Conference in Las Vegas, NV and The Center for Business Intelligence's (CBI) 3rd Annual Pharmaceutical Market Research Summit in Philadelphia, PA.

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"As the market continues its shift toward more specialty product lines, traditional analytic approaches do not provide the clarity of insights that our clients demand," states Matt Reichert, CEO and President of Health Market Science. "Prism provides ten distinct service offerings delivered through our state of the art simulation platform. This gives our clients an effective way in which to simulate a therapeutic area and test assumptions, to ultimately obtain the answers to their business questions across corporate, brand, and sales functions."

Prism delivers unprecedented business clarity unattainable through conventional analysis, delivered by a state-of-the-art simulation platform. Traditional analytic approaches rely heavily on past behavior and consequently do not fully account for the complex dynamics of a market. They are also typically reliant on a full set of secondary data that doesn't exist in all markets. Prism is able to deliver business answers at the international, national and practitioner levels through its ten refracted offerings: Strategic Market Assessment, Portfolio Promotion Optimization, New Product Strategy & Management, In-Line Brand Management, Promotion Mix Optimization, Managed Markets Targeting & Contracting, Patient Flow, Patient-Based Forecasting, Sales Force Strategy, and Geocentric Promotion Allocation.

The Director of Market Research of a top 10 pharmaceutical company and current Prism customer recently stated that, "Prism is the most effective way to investigate and understand the complex cause-and-effect relationships that occur within a specific therapeutic market. It allows you to stop guessing at analogues by using logic to actually calculate the answers."

About Health Market Science

Health Market Science (HMS) is the leading manufacturer of healthcare reference and claims data and advanced analytics services in the United States. HMS has developed unique technology and expertise to continuously acquire, analyze, and integrate over 2,500 distinct data sources to create and maintain the single most comprehensive and accurate source of healthcare provider information available today. The HMS Master File(TM) includes detailed reference information for over 4.5 million practitioners and 1.0 million healthcare organizations.

Serving all segments of healthcare with over 200 clients, including pharmaceutical, biotech, medical device, pharmacy chains and independents, payers, providers, pharmacy benefit managers, HMS leverages its database to cleanse and enhance customer provider files and to provide information needed for billing, registration, credentialing, claims adjudication, and network development.

Recognized two consecutive years by the Inc. 500 and the Deloitte Fast 500 as one of the fastest growing private companies in the United States, Health Market Science is located in King of Prussia, PA. For more information, visit www.healthmarketscience.com.

SOURCE Health Market Science, Inc.

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