hakia Adds Credibility Dimension to Online Health Search

NEW YORK, April 14 /PRNewswire/ -- hakia.com, the Web's pioneering semantic search engine, today announced an update to its BETA site that will help users looking for the most credible and fresh health content on the Web. For the first time, users will start to get credibility-stamped search results in full view, instead of just popularity-ranked results.

Health related searches on the Web are always important, and can even be a matter of life and death. More than 100 million people search online for health-related information. Not surprisingly, a staggering 30 percent of searchers have concerns about the quality of the information.*

Today's general search engines, however, are designed to yield only the most popular results. This presents Web searchers with a single viewpoint, which may include outdated, irrelevant or potentially misleading information. Now, hakia.com offers a different worldview, by providing credible and fresh health information online.

To ensure credibility, hakia is providing results from sources that have met the quality criteria set forth by the Medical Library Association. hakia's users can now trust what they find, because experts have vetted the sources.

"Not all Web searches end when the first piece of information is found. You also need to know if the information provider is credible," said Dr. Riza C. Berkan, hakia's CEO. "hakia will now eliminate this extra burden by ensuring the credibility of the sources in all top search results."

The hakia health search difference:

For example, for a query such as "What are the benefits of aspirin," hakia provides:

About hakia

hakia is a pioneer in the semantic search space and is currently in the late stages of developing technology with the potential to revolutionize the search industry. Founded in 2004, hakia is privately held and based in New York City. For more information about hakia, please visit http://www.hakia.com

*Forrester Research

Credible health sites approved to search on hakia.com: PubMed, WHO (World Health Organization, ClinicalTrials*, Center for Disease Control*, National Cancer Institute*, National Heart, Lung and Blood Institute*, MayoClinic*, Family Doctor.org*, Healthfinder*, HIV InSite*, KidsHealth*, Medem*, MedlinePlus*, New York Online Access to Health*, American Cancer Society*, Cancercare*, OncoLink*, WomensCancerNet*, American Dental Association*, Diabetes123*, Children With Diabetes*, Diabetes Monitor*, Joslin Harvard*, National Institute of Diabetes and Digestive and Kidney Diseases*, American Heart Association*, Congenital Heart Information Network*, and March of Dimes*

SOURCE hakia