Former Indiana Secretary of Commerce, Mitch Roob, Joins WoundVision™ as President and CEO

INDIANAPOLIS--(BUSINESS WIRE)-- WoundVision, the healthcare industry pioneer in advanced wound detection technology and medical risk analysis, announces today the appointment of Mitch Roob as president and CEO of the company. Roob assumes the role previously held by WoundVision founder and former CEO, Dr. James G. Spahn, MD, FACS, who will remain active within the company and serve as Chairman of the Board. WoundVision is the first in the industry to provide risk assessment technology coupled with predictive modeling that takes a proactive approach in preventing pressure ulcers and other patient health risks.

“I am eager to take this next step in my career and work alongside a group of such established, successful leaders in Indiana’s healthcare arena,” said Roob. “With the recent changes in reimbursement regulations regarding wound care, a solution such as WoundVision has never been more important as healthcare providers look to the future to implement long-term strategies that properly address the life-threatening and costly issue at hand.”

Most recently, Roob served as the Indiana Secretary of Commerce and Chief Executive Officer of the Indiana Economic Development Corporation (IEDC). In support of Governor Mitch Daniels, he played an integral role in the state’s economic development efforts from 2009 to 2011. Prior to his work with the IEDC, Roob served as the Secretary of Indiana’s Family and Social Services Administration (FSSA) and President of the Marion County Health and Hospital Corporation, where he was responsible for the Health Department and Wishard Public Hospital.

Noteworthy accomplishments as a leader in healthcare for the FSSA include the implementation of the first agency-wide accounting system and reduction of the long-standing waiting list for the elderly and persons with disabilities. Roob was also the principal architect of the Governor’s innovative Healthy Indiana Plan (HIP) to address the issues of high rates of smoking, low rates of childhood immunizations, and the growing number of uninsured Hoosiers.

In addition, Roob has held leadership positions with the Indianapolis Department of Transportation and the Water Company. Originally from Northbrook, Ill., Roob is a graduate of DePauw University and holds a Master of Business Administration (MBA) from Notre Dame University.

“The caliber of experience and professionalism Roob brings to the organization will undoubtedly help shape and extend our future,” said Dr. Spahn. “As we make a critical transition and take our industry-first technology to market, we are confident his vision and insight will allow for unprecedented opportunity and spark significant impact on the state of wound care and overall patient care.”

WoundVision is a predictive modeling and risk assessment solution—soon to be supported by thermal imaging—that is designed to maximize a facility's efficiency in patient care and outcomes. With WoundVision's technology, healthcare providers can objectively predict and track multiple wound types, including pressure ulcers, and other health issues to optimize patient outcomes, comply with government regulations and preserve revenue. The web-based solution and thermal imaging technology is easy to use and saves clinicians time and resources by securing comprehensive patient data during admission. This critical data is then accessible from any internet-connected computer, providing a consistent and holistic view to the patient throughout their experience, whether in a hospital, long-term care facility or at home.

For more information, visit or email [email protected].

About WoundVision™

WoundVision™ is the industry pioneer in advanced wound detection technology. The WoundVision imaging system enables healthcare providers to predict and track wounds by utilizing personalized patient health data and infrared thermographic images. Offering objective and unbiased health analysis based on comprehensive data and first-of-its-kind imaging, WoundVision allows healthcare providers to implement the optimal care plans for improved and cost-effective patient care. Please contact Ashley Eggert with media inquiries at 317.202.2280 x15 or [email protected]. For more information, visit


Dittoe Public Relations
Ashley Eggert, 317-202-2280, ext. 15
[email protected]

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